IT strategic alignment consisted of four seven-point items, with respondents providing perceptions relating to the extent to which information technology capabilities help the firm manage: customer information; competitor information; internal activities; and the supply chain network to achieve competitive advantage (scaled: very small extent/very great extent). Such aspects of strategic alignment are consistent with conceptions delineated in the management, marketing, and IT strategy literature. (c.f., Day & Nedungadi, 1994; Kohli & Jaworski, 1990).