The objective of this empirical study is to identify various profiles of technological deployment specific to various types of business strategy that best support organizational performance. Top
managers from 223 organizations completed two questionnaizres analyzed using a Partial Least Squares tool (PLS graph). Profiles of technological deployment based on the strategic impact of the information system department, the technological architecture, the information system performance evaluation and technological scanning were identified. Using Miles and Snow's typology to characterize business strategy, an outward technological profile contributes directly to organizational performance for the analyzer strategic activities, while an inward profile of technological deployment contributes indirectly to organizational performance for the prospector strategic activities.