Firm Innovativeness (5 item scale, Scale Anchors: Strongly Agree . . ... Strongly Disagree, 7 point scale).
(1) risk taking is encouraged in our firm, (2) creativity is encouraged in our firm, (3) management actively
seeks innovative ideas, (4) management is tolerant to mistakes when taking risks (5) the firm is often
first to market with new products and services
Coupling (Scale Anchor: Totally Separate, Somewhat Separate, Somewhat Integrated, Fully Integrated)
How integrated are your IT-enabled new initiatives (such as E-Business) with your current business
operations
H2a. Innovation capacity of a firm will have a positive relationship with organizational agility.
H2b. Innovation capacity of a firm will positively moderate the relationship between digital platform capability and organizational agility.