PEEIM is an online buyer’s perception of the safeguarding mechanisms, such as privacy protection, escrow services and credit card guarantees, implemented or created by third parties to protect online buyers through reducing risk in the e-commerce environment (Fang et al., 2014). PEEIM is defined at a general level, which not only includes the relationship-specific risks but also includes the risks. The impact of social capital on buyer satisfaction 95 'outside of considerations that involve the relationship with the particular trustee’ (Mayer et al., 1995, p.726).