Based on Davis et al. (1989) and Venkatesh et al. (2003), performance expectancy is defined as the degree to which individuals in a country perceive that ecommerce adoption will offer development potential. Performance expectancy or perceived usefulness has been found to be the strongest predictor of adoption behaviour (Venkatesh et al., 2003). Perceived expectancy is also believed to be instrumental in understanding national perceptions towards ecommerce adoption.