Face has been defined as ‘respect, pride and dignity as a consequence of his/her social achievement and the practice of it’ (Leung & Chan, 2003). Face also refers to the image that one cultivates and manages in order to gain acceptance and recognition from others. Chinese people have a strong consciousness towards face and in consequence tend to invest considerable effort to maintain their face (King, 1988). The concept of ‘face work’ has been developed to refer to ‘projection of self-image and impression management’ (Hwang, 1987). One can gain face by displaying one’s strengths, especially those that are expected by the public. Ho (1976) suggested that face could be gained through recognition by others and enhancement of one’s social status. Huang et al. (2008) indicate that face saving has a negative impact on the intention to share knowledge while face gaining has a positive impact.