Measurability, on the other hand, reflects the degree to which the impact of the innovation can be assessed, in particular the ability to clearly attribute the effects to the innovation. An innovation whose outcomes can be measured concretely (e.g., using this innovation will save you 50percent of the time you spend on doing a task) has more demonstrable results than one whose outcomes can only be generally defined (e.g., using this innovation will help you make better decisions).