The concept of authenticity has been extensively applied in the tourism field (e.g., Hughes, 1995; Wang, 1999) to examine tourism experiences or products such as agri-tourism (Daugstad & Kirchengast, 2013) and film tourism (Buchmann, Moore, & Fisher, 2010), as well as heritage (Halewood & Hannam, 2001) and historic districts (Lu, Chi, & Liu, 2015). In the context of
Airbnb, authenticity is defined as Airbnb consumers' recognition of ‘real’ experiences of staying at an Airbnb property (Liang, 2015).