Intention to return refers to the idea that a user will come back to the VW. We argue that there are a couple of reasons why people who use a VW will want to return to it. One reason has to do with deeply involved experiences in the VW that are of emotional significance. Because a VW facilitates social interaction, in a symbolic sense, it is possible for these experiences to result from the nature of such interaction in it. An interaction between people in the VW could be quite emotional. This could be because the anonymity of the VW makes people less inhibited. Indeed, people who have spent time in a VW have acknowledged that their experiences there are highly engaging and have caused them to have deeply felt emotions (Corbett, 2009). Such meaningful experiences shape future behaviour; a person will want to return to where these experiences were had (Milligan, 1998). Hence, a person will want to return to aVW for these experiences and their associated emotions.