An Innovative IS Strategy is defined as an IS strategy that represents an organizational perspective to be an IS leader within its industry by continuously seeking to be innovative through new IS initiatives. This construct is measured through the following three items: (1) Our organization is a leading IS Innovator in our industry; (2) Our organization believes in being first in the industry in developing new IS initiatives even if not all of these efforts prove to be highly profitable; (3) Our organization responds rapidly to early signals concerning areas of opportunity for IS (Chen et al., 2010).An organization with an IS strategy that represents an organizational perspective to be an IS leader within its industry by continuously seeking to be innovative through new IS initiatives (Source: Chen et al.(2010))