H4. In an incentive-based crowdfunding context, backers’ lobbying motivation is positively associated with investment.
(self-developed)
I lobby for some of the projects presented on Innovestment, since they match my unique and specific needs.
Since some projects on Innovestment reflect my personal need, I campaign for these projects to become
realized.
I plead for some projects to become true, since these projects are highly valuable in my own context.