Anticipated regret is a comparison‐based emotion (Zeelenberg & Pieters, 2007). When decision makers realize the current situation is uncertain and a decision is significant, they anticipate future regret (Zeelenberg & Pieters, 2007). In addition, “when the most preferred alternative is not necessarily superior to another alternative” (Janis & Mann, 1977, p. 223), they experience anticipated regret.