Self-enhancement is motivated by the “value users derive from being able to improve their self-concept in relation to others” using SNSs (Krasnova et al. 2010, p. 112). It “refers to the process by which individuals attempt to control the impressions others form of them,” as can be witnessed in the qualitative properties of the information users share on the network (Leary and Kowalski 1990, p. 34).