The main purpose of this study is to determine the mix of organizational and technical skills demanded of Web masters, and the degree to which those skills influence job performance. A job-content analysis of 800 Web master positions is conducted in order to determine the mix of skills demanded of Web masters by employers. Then, a survey of 232 Web masters is conducted to test the relationships between those skills and job performance. The job-content analysis suggested that employers seek technical skills over organizational skills and, in contrast, the survey results showed the Webmasters regard organizational skills as more important in performing their jobs. Structured equation modeling on the survey data showed that deficiency in both technical and organiza- tional skills leads to lower job performance. Moreover, the effect of organizational skill deficiencies on job performance was found to be larger than that of technical skill deficiencies. For researchers, the establishment of an empirical link between job skills and job performance opens the field to further research in the skills of informa- tion systems personnel. For employers, the results suggest more attention should be paid to attracting organizational skills when recruiting information systems personnel, such as Webmasters.