Following Dinev and Hart (2006), we adopted the concept of awareness of technological issues and define technology awareness as a user’s raised consciousness of and interest in knowing about technological issues and strategies to deal with them. It is only logical to assume that before an individual can form either positive or negative beliefs about using protective technologies, she must first be made aware of the issues surrounding negative technologies. More specifically, she must be aware of (a) the potential threats and consequences of poor or no protection and (b) the availability and effectiveness of protective technologies. Our broader definition of technology awareness reflects the fact that awareness of a solution is often preceded by awareness of a problem, i.e., there is a need for shields only if there are spears.