Face has been defined as ‘respect, pride, and dignity as a consequence of a person’s social achievement and the practice of it’ (Leung & Chan, 2003). It refers to the image that one maintains in order to gain acceptance and recognition from others. Rooted in Confucianism, face has significant influence on Chinese people’s social acts. Because loss of face is considered an embarrassment, Chinese people care greatly about face and invest considerable effort to maintain it (Huang et al., 2011). In order to save face, Chinese people tend to avoid situations, such as conflicts or disagreements where face might be damaged (Huang et al., 2011).