Relative advantage (adapted from Kim, Shin, et al. (2009)
-  Understanding dynamics between initial trust and usage intentions of mobile banking. Information Systems Journal, 19(3), 283–311):

Relative beneﬁts are realized when a new service offers greater value to customers thanexisting ones in such ways as improvements in economic beneﬁts, personal image, conve-nience and satisfaction (Rogers, 1995; Taylor & Todd, 1995).