H5. In an incentive-based crowdfunding context, backers’ liking motivation is positively associated with investment.
(self-developed)
In my eyes, there are some projects on Innovestment that have their own personal appeal. That is why I would like to support these projects in some way.
I really like the idea behind some projects on Innovestment and, therefore, I would like to support these
projects in any way.
I would like to support some of the projects that I find particularly likeable.