A Conservative IS Strategy is defined as IS strategy that represents an organizational perspective to create value through a safe and stable approach by effectively refining and improving existing IS practices. This construct is measured though the following three items: (1) Our organization follows a safe and stable approach to developing new IS initiatives; (2) Our organization adopts promising IS innovations once these initiatives have been proven in our industry; (3) IS innovations are carefully examined before they are chosen by our organization (Chen et al., 2010). An organization with an IS strategy that represents an organizational perspective to create value through a safe and stable approach by effectively refining and improving existing IS practices (Source: Chen et al. (2010))